Why esports is still about Razer and Red Bull, not Pepsi and Arby's

GUEST: NBC Sports announced recently that it will spend millions to broadcast Rocket League this summer, a vehicular soccer game developed and published by Psyonix, making NBCUniversal the latest big brand to find its way into the esports world. Television networks like NBC Sports Network and mainstream consumer brands crave access to a younger demographic, something esports […]