Noah Is Here to Educate with Its Smokey the Bear 2017 Summer Capsule Collection

First established in the 1940s, Smokey The Bear has become the Forest Service's most recognizable figure and one of the environmental movement's most beloved fictional supporters. A joint creation from the Ad Council and the United States Forest Service, the fire-fighting mascot has become famous for his kid-friendly catchphrase: "Only YOU Can Prevent Forest Fire!" Thanks to the creative masterminds behind Noah, Smokey The Bear is now dipping into the world of fashion. Continuing to aid the figh...