Lyft's "Taco Mode" Will Take You to Taco Bell for All Your Late Night Cravings

Taco Bell has announced that it will launch "Taco Mode" in collaboration with Lyft starting this Thursday. Focusing on the drinking and partying demographic and their late night cravings, the aptly named mode is a feature that allows Lyft passengers to push a button and have their driver take them to a Taco Bell drive-thru between the hours of 9 p.m. and 2 a.m. Taco Bell's CMO Marisa Thalberg commented on the partnership saying, "We realized that for every person who has asked their Lyft driver ...