Decades ago before the term hypebeast was even born, a niche group of collectors and fans of sneakers, streetwear and hip-hop culture co-existed and were seemingly a mystery to the rest of the world. These days, it's not hard to find someone who fits that mold in both a positive and negative connotation. What is difficult to find however is someone who works in a profession where stereotypically you wouldn't think of finding someone who fits the mold. And thus, HIDDEN HYPEBEASTS is born, a new s...
Decades ago before the term hypebeast was even born, a niche group of collectors and fans of sneakers, streetwear and hip-hop culture co-existed and were seemingly a mystery to the rest of the world. These days, it's not hard to find someone who fits that mold in both a positive and negative connotation. What is difficult to find however is someone who works in a profession where stereotypically you wouldn't think of finding someone who fits the mold. And thus, HIDDEN HYPEBEASTS is born, a new s...
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