Gucci, YEEZY, Balenciaga & Vetements Considered Among the World's Hottest Brands

In what might come as a shock to no one, Gucci has ranked number one in Lyst and Business of Fashion's first installment of The Lyst Index, a quarterly report determining fashion's hottest brands and biggest products. By aggregating searches, page views, engagement, intent rate and conversion, the global fashion search engine's analysts work closely with BoF's detailed editorial studies to uncover what brands and products are "hottest" across the market. In addition to Gucci, the report's list o...