Merchandise, popularly known as "merch," has played a special role in establishing the relationship between musicians and their fans over the years. What's even more special, is the $3.1 billion USD generated in sales for 2016. Indeed, the fashion world's obsession with novelty and reappropriation has managed to bring the legacy of brands like Guns N' Roses, Metallica, Nine Inch Nails and Nirvana to the forefront of a new generation -- even if that generation has never heard their music. Yet, mu...
Merchandise, popularly known as "merch," has played a special role in establishing the relationship between musicians and their fans over the years. What's even more special, is the $3.1 billion USD generated in sales for 2016. Indeed, the fashion world's obsession with novelty and reappropriation has managed to bring the legacy of brands like Guns N' Roses, Metallica, Nine Inch Nails and Nirvana to the forefront of a new generation -- even if that generation has never heard their music. Yet, mu...
Share this Article
Comment on this Article
Recommended
Please to comment