The "Oddly IKEA" ASMR Video Is Actually Relaxing

Using YouTube videos to lull yourself to sleep is one thing, but how about a visual production that simultaneously encourages you to snooze and shop for stuff to spruce up your place? Enter IKEA's ASMR video. At 25 minutes, "Oddly IKEA" campaign features an intentionally soft-spoken narrator who guides viewers through a college dorm room outfitted with some of the brand's latest back-to-school products.