This Cliffside Pop-Up Shop in Colorado Was Made for Daring Climbers

Pop-up shops are all the rage these days, but one outdoor company is taking the fashion trend to new heights, literally. Outerwear textile specialist, 37.5 by Cocona Natural Technologies, has mounted a temporary store on the facade of the immense Bastille Wall in Eldorado Canyon in Colorado (approximately 300 feet high). The company has invited only the most daring climbers to drop by and snag apparel from brands such as adidas, Point6, and Rab that utilize 37.5 technology --- an innovative fabr...