Take 20 Minutes and Listen to This: "The SoHo Effect" by 99 Percent Invisible

99 Percent Invisible is not a new podcast, and The SoHo Effect is not even a new episode. But on a recent re-listen during a long car trip, I realized that there's a whole lot of overlap in the Venn diagram of Apartment Therapy readers and people who would probably find this story fascinating. So here we are. I'm writing, and you're reading, a very forthright recommendation: Go listen to this 19 minute, 38 second podcast.