Citing census data, an equity research analyst claims Facebook is once again inflating one of its key metrics, this time grossly over-reporting its ability to sell ads and effectively inventing millions more young Americans than actually exist.
Facebook Claimed It Could Sell Ads to 10 Million More Millennials Than Actually Exist
Gizmodo - 6 Sep 2017 22:10
Citing census data, an equity research analyst claims Facebook is once again inflating one of its key metrics, this time grossly over-reporting its ability to sell ads and effectively inventing millions more young Americans than actually exist.
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