Whenever you come out of the gate wrong in a crisis - minimizing the problem, putting forth a totally tone-deaf message, trying to pull a fast one on your consumers by limiting your liability, you court the fury of your customers and the public. Here's what Equifax has done wrong -- so far:
Whenever you come out of the gate wrong in a crisis - minimizing the problem, putting forth a totally tone-deaf message, trying to pull a fast one on your consumers by limiting your liability, you court the fury of your customers and the public. Here's what Equifax has done wrong -- so far:
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