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Food and Streetwear Forge the Ultimate Superbrand As proven by the recent Coca-Cola and KITH collaboration, a cool bottle of Coke goes with just about everything. For the second time around, the unlikely match teamed up to create some buzzworthy merchandise, launching in the Hamptons afront the backdrop of an American summer. While this union of streetwear with food and beverage may seem a bit odd, the trend has actually become decidedly common. Just last month, two New York City staples, Mikey Likes It Ice Cream and Ewing Athletics, teamed up ...
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