Phys.org -
19 Sep 2017 16:30

To say that advertising as the main business model of the internet is in a crisis would be an understatement. For a start, there is the fact that Google and Facebook between them suck up most of the revenue from digital advertising. They accounted for 99% of revenue growth in digital advertising in the US in 2016 and took 77% of all advertising spending in that same year. Then there is the growth of ad blockers whose use grew 30% also in 2016. Worse still, attempts to simply deny access to users...
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