C.J. McCollum Inks Sneaker Deal With Li-Ning

After spending the past four seasons wearing Nike sneakers on the court, Portland Trail Blazers guard C.J. McCollum has signed an endorsement deal with Chinese shoe manufacturer Li-Ning. McCollum announced the new deal on Twitter over the weekend after Nike declined to match Li-Ning's offer. McCollum told Blazers writer Casey Holdahl that current brand ambassadors in the league helped him make his decision. Having a teammate, Evan Turner, as a part of the brand, having talked with [Dwyane] Wade ...