Calorie postings on menus cause more health mentions in online restaurant reviews

(Institute for Operations Research and the Management Sciences) A study in the INFORMS journal Marketing Science investigated whether the calorie posting on menus impacts consumer evaluations of the restaurant. The study finds that health mentions about the foods increased significantly in online reviews after calorie posting. The result suggests that calorie posting can not only shift consumers towards healthier alternatives when inside a restaurant, but can also impact other customers reading ...