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Since the arrival of ARKET was first announced by parent company the H&M Group, the brand has been gaining a reputation for an understated aesthetic that covers everything from its previous collections to its store layout. For its Spring/Summer 2018 menswear collection, the Scandinavian label is continuing this theme, and aiming to create a series of classic pieces that stand the test of time. For this collection, ARKET has added some more lightweight materials such as its "Parachute Cotton" or ...
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