We Uncovered the Secret Behind the Name of This Supermodel-Approved Brand

When we got the opportunity to interview the designer behind the brand I.Am.Gia, I instantly jumped at the chance. After all, we've seen just about every single supermodel from Bella Hadid to Kaia Gerber wear the affordable Australian label. One thing I was dying to find out was who, exactly, is "Gia"? The whole concept has been shrouded in mystery - even the brand's "About Us" section teases, "Can I tell you a secret...? You'll never know." I sat down with the brand's cofounder and designer Ala...