Athletic footwear has never been bigger from a business and cultural perspective. The fine line between fashion and streetwear as we all know and witnessed has become one huge and fluid world. Each side is continually dipping in and referencing from each other. When things get too big, too popular, this old head generally loses interest. But on the positive side, we're pushing boundaries on the technical and performance front like never before. I did a piece a few months ago on the Futurecraft 3...
Athletic footwear has never been bigger from a business and cultural perspective. The fine line between fashion and streetwear as we all know and witnessed has become one huge and fluid world. Each side is continually dipping in and referencing from each other. When things get too big, too popular, this old head generally loses interest. But on the positive side, we're pushing boundaries on the technical and performance front like never before. I did a piece a few months ago on the Futurecraft 3...
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