What Does a Leader Sound Like? Scientists Reveal the Power of a Voice

What is it that makes us trust one politician over another? Surely vision and values are key, but as science demonstrates, we are influenced by much subtler things as well. It turns out that our perception of political leaders and even our voting preferences can be swayed by something as simple as the acoustic properties of a leader's voice, according to Rosario Signorello and Didier Demolin from the Laboratoire de Phonétique et Phonologie in Paris. This is the subject of the work they presente...