'The Last Jedi' Opening To $208M-$214M: How Disney Continues To Win With The 'Star Wars' Franchise

Friday night update: Disney’s Star Wars: The Last Jedi earned its third straight A CinemaScore for the franchise since the Burbank, CA studio took ownership of Lucasfilm five years ago for $4.06 billion. Industry estimates project that Episode VIII directed by Rian Johnson will earn $100.4M tonight, easily the second best opening day after Force Awakens‘ $119M, and a three-day between $208M-$214M. At that level it becomes too wild for box office analysts to pinpoint…