Why Hershey And Campbell Soup Are Spending Billions To Gobble Up Smaller Snack Brands

Monday morning, The Hershey Company said it is spending $1.6 billion on Amplify Brands, and Campbell Soup said it will shell out $4.9 billion on Snyder's-Lance. For both food behemoths, the acquisitions offer opportunities to gain a deeper hold on the $27.7 billion (and growing) salty snack market.