Y-3 Opens New La Brea Flagship in Los Angeles

Y-3 sets its eyes on Los Angeles for its newest location and fourth brick-and-mortar in the US. Through the use of pop-ups, Y-3 has already created an excited LA audience. Torben Schumacher, adidas Originals's general manager, plans to continue captivating its customers by giving them "a chance to interact with the brand on a more tangible level." Siting on La Brea Avenue, surrounded by the likes of Stüssy, Undefeated and Union, the store offers an experience far different from that of its pred...