GmbH's Spring/Summer 2018 Campaign Taps German Immigrants to Model

German label GmbH debuted its Spring/Summer 2018 collection, "Europe Endless," last year and follows up with campaign imagery, sourcing friends to model the label's progressive designs. Taking cues from Richard Avedon's Versace shoots, the campaign imagery centers around the clothing and people wearing it, with a simple backdrop placing the emphasis on the subjects. Without funds for supermodels or exotic locations for the shoot, designers Benjamin Alexander Huseby and Serhat Isik styled friends...