After grossing over $1.1 billion worldwide in three weeks, “Star Wars: The Last Jedi” is getting its release in China this weekend. But unlike the rest of the world, where Luke Skywalker and the Jedi have become cultural mainstays for 40 years, success in the Middle Kingdom is far from a guarantee. When “Star Wars: The Force Awakens” was released in China in early January 2016, it opened to $52.3 million and grossed $124.1 million, making it the second-highest earning international marke...
After grossing over $1.1 billion worldwide in three weeks, “Star Wars: The Last Jedi” is getting its release in China this weekend. But unlike the rest of the world, where Luke Skywalker and the Jedi have become cultural mainstays for 40 years, success in the Middle Kingdom is far from a guarantee. When “Star Wars: The Force Awakens” was released in China in early January 2016, it opened to $52.3 million and grossed $124.1 million, making it the second-highest earning international marke...
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