Kojey Radical & adidas Team for Conceptual Short Film About Mental Health

adidas typically focuses on physical health, ensuring that athletes can move freely with its sneakers, and gearing them up for optimal performance. However, the sportswear giant and retailer SSENSE have paired up to explore a different kind of healthiness: mental stability. In a short film directed by Max Luz, British rapper and poet Kojey Radical narrates stream-of-consciousness bars over quick cuts of disparate scenes. The film's characters, embodied by actors and dancers, add flowing movement...