IKEA Wants Customers to Urinate on Its Latest Ad

IKEA is seemingly never short of wacky yet ingenious ideas to promote a special product or line. This time around, the furnishing giant partnered up with Swedish design agency ...kestam Holst on a new advertisement that entices customers to urinate on it. More precisely, the ad acts as a built-in pregnancy test that unveils a special discount when it uncovers a positive result in a woman's urine, as per dezeen. The end goal for IKEA here is to raise awareness for its fledgling membership club, I...