Lyft Creates a Chicago Exclusive Craft Beer

Lyft looks to craft beer for its newest ploy. Teaming up with Chicago-based brewery Baderbräu Brewing, the ride service has created its own signature beverage entitled, "Five-Star Lager". Selling exclusively in bars, consumers who purchase the drink will be given 60% off their next Lyft ride. An incentive that the brand hopes will drive people to use the app to make their way home safely and securely. It should be stated that this isn't its first partnership rooted in alcohol, as it deployed a ...