Apple Promotes Subscription-Based Apps With Free Trials in the App Store

Apple has opened a new section of the iOS App Store that promotes subscription-based apps offering free trials (via 9to5Mac). Called "Try it for Free", the subcategory appears in the Apps tab and is currently home to just four apps, including USA Today, 1Password, Panna: Video Recipes & Classes, and Lake: Coloring Books. Tapping "Free Trial" next to one of the apps takes the user to a screen showcasing the subscription offer (if the app hasn't been previously downloaded), which details how long ...