CVS bans photo manipulation on its beauty images, will hold other brands to same standard

Photo: CVS Health Earlier today, CVS announced that it would ban 'materially altered' imagery on its store-brand beauty products, and begin marking imagery on all of the beauty products the store carries as 'Digitally Altered' if it doesn't match the new policy by 2020. Given the influence CVS wields--it is the US's largest drug store chain--major beauty brands such as L'Oreal, Maybelline, and others are expected to follow suit. The announcement is branded as a "commitment to create new standard...