Greymatter: Why traditional growth strategies fail (podcast)

GUEST: Are B2C companies starting to see a decline in viral growth responsiveness? That's what Greylock's growth advisor Casey Winters and head of rider growth at Uber Andrew Chen believe. Andrew coined the term “The Law of Shitty Clickthroughs” to describe how every ad channel and every marketing platform eventually sees a decay in responsiveness. Due to increased consolidation and […]