Justin Timberlake's Halftime Show Earned Nike Almost $3 Million USD in Free Advertising

Justin Timberlake's halftime performance at Super Bowl LII was divisive amongst critics -- if you haven't seen it yet, take a look for yourself. However, regardless of the criticisms, the performance was a huge win for Nike. The halftime show offered over 110 million viewers a clear look at Timberlake's limited edition Air Jordan 3 sneakers, the first release from the artist's series of Tinker Hatfield collaborations. Indeed, the sneakers were so well framed that Apex Marketing Group, a consulta...