Activision-Blizzard in its latest earnings reports reveals the company in 2017 received $4 billion in revenue from "in-game net bookings" – or microtransactions – in its quarterly and annual reports. This money is accumulated from various content such as in-app purchases, DLC sales, and loot boxes. Analyst Daniel Ahmad tweeted that about half of that revenue came from King, the company behind Candy Crush, while the rest is from its various properties, including content from Call of Duty, Ove...
Activision-Blizzard in its latest earnings reports reveals the company in 2017 received $4 billion in revenue from "in-game net bookings" – or microtransactions – in its quarterly and annual reports. This money is accumulated from various content such as in-app purchases, DLC sales, and loot boxes. Analyst Daniel Ahmad tweeted that about half of that revenue came from King, the company behind Candy Crush, while the rest is from its various properties, including content from Call of Duty, Ove...
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