CISOs are repeatedly saying that they don't respond to traditional marketing ploys. The way to get to them is through relationships. If that's true, why even bother with traditional security marketing?
Is Traditional InfoSec Marketing Even Necessary? - CISO/Security Vendor Relationships
Forbes - 27 Feb 2018 18:47
CISOs are repeatedly saying that they don't respond to traditional marketing ploys. The way to get to them is through relationships. If that's true, why even bother with traditional security marketing?
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