Hypebeast -
28 Feb 2018 19:01
Copenhagen-based label Soulland has unveiled a new short film, directed by Cannes Young Director winner Meeto Grevsen. The short film -- aptly titled SOUL LAND -- is part of an initiative by the Danish brand to hand over control to young creatives, giving them complete control over writing, casting and directing the project. The film is centered around ideas of youth and love, and features a range of pieces from recent Soulland collections including the popular "No Future New Culture" sweatshirt...
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