The Oscars 'Shining' Overlook Hotel Ad: Here's What Happens When You Call 833-888-0237

No one can accuse the Academy Museum of Motion Pictures of being all work with no fun: The first commercial for the museum, which premiered during the Oscars, was a fake ad for the Overlook Museum, site of Jack Nicholson’s horrific meltdown in Stanley Kubrick’s “The Shining.” After a series of scenes that included a custodian cleaning up the word “Redrum,” the ad invited Oscars viewers to call 833-888-0237. Those who called the number spent six-minutes on hold for the hotel, while a ...