This Is How YEEZY's 2XU Collaboration Was Made Possible

As YEEZY continues to utilize guerilla marketing ahead of its upcoming drop, 2XU co-founder Jamie Hunt discusses how his brand got involved in a collaboration with Kanye West's line. Also product development director of the Australian performancewear brand, Hunt explains how the joint effort began. "This was the first time we'd thought about dipping our toe into fashion, but it's been a really exciting opportunity to lend our high-performance expertise to the world of fashion," Hunt said. In 201...