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Towards the beginning of this week, the promotional campaign for the black version of the Virgil Abloh and Nike's Air VaporMax was a detailed visual examination of the shoe and special promotional efforts from retailers like END. Continuing the global frenzy for the show, a special Shanghai Fashion Week 2018 pop-up event also focused on giving the shoe centerstage. Following up Shanghai's recently-held pop-up for the ACRONYM and NikeLab Air VaporMax Moc 2, Virgil Abloh's Air VaporMax collaborati...
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