Canon Said 'Challenge Accepted,' and This $70K 50-1000mm Lens Was Born

Back in 2010, Canon was challenged by German wildlife filmmaker Ivo Norenberg create an extreme, “impossible” lens. Canon accepted the challenge, and this 7-minute video is the fascinating story of how the $70,000 Canon CINE-SERVO 50-1000mm T5.0-8.9 EF-mount cinema lens came to be. Norenberg had detailed specifications in mind for his “wildlife dream lens” — […]