In 2010, the German nature filmmaker Ivo Nörenberg who's known for Russland and has previously worked with David Attenborough, made a request to Canon. He was looking for a lens capable of incredible versatility to suit his work -- it needed to be able to shoot animals about 4 feet tall at full frame from about 300 meteres away. It also needed to shoot wide landscapes, and be lightweight and compact enough despite the fact the lenses with zoom capabilities are often bulky. Canon took on the cha...
In 2010, the German nature filmmaker Ivo Nörenberg who's known for Russland and has previously worked with David Attenborough, made a request to Canon. He was looking for a lens capable of incredible versatility to suit his work -- it needed to be able to shoot animals about 4 feet tall at full frame from about 300 meteres away. It also needed to shoot wide landscapes, and be lightweight and compact enough despite the fact the lenses with zoom capabilities are often bulky. Canon took on the cha...
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