adidas UltraBOOST Clima to Launch at Desert Location for Coachella Attendees

adidas is launching its upcoming UltraBOOST Clima in an intriguing way. Ahead of Coachella, the breathable running model will be put to the test with an early launch in the middle of the Palm Springs desert. The pop-up serves as a copping pit stop for those taking the trip to this year's Coachella Valley Music and Arts Festival on April 12-13. The pop up will also include light refreshments and exclusive giveaways to heighten the experience. The adidas UltraBOOST Clima retails for $200 and will ...