Elinchrom will skip Photokina this year, other brands may follow suit

High-end lighting brand Profoto is also rumored to be dropping out of Photokina 2018, but Elinchrom is the first to officially announce it will be sitting this one out. Credit: Photokina Swiss lighting company Elinchrom has officially decided to "take a breather" from Photokina 2018. The flash maker cited two reasons: the fact that the photo industry is "going through major changes", and Photokina's decision to reposition itself as an annual trade show in order to better reflect the "fast-paced ...