The origins of athleisure are closely linked to lululemon. And it might be said that I'm the godfather of the category. I certainly look the part. There's just one problem. Athleisure has nothing to do with technical athletic wear. In fact, by definition, it's the exact opposite.
The origins of athleisure are closely linked to lululemon. And it might be said that I'm the godfather of the category. I certainly look the part. There's just one problem. Athleisure has nothing to do with technical athletic wear. In fact, by definition, it's the exact opposite.
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