Kobe Bryant's BodyArmor Campaign Takes Shots at Gatorade

One of the quickest ways for a young brand to make a name for itself is to directly take on its biggest competition. Launched in 2012, BodyArmor's energy drink entered a field dominated by Gatorade, which had 80% of the sports beverage market under its control at the time. However, with revenues of about $400 million USD expected by the end of this year, experts posit that BodyArmor will have cornered 10% of the market for itself by 2019, despite gaining national distribution only two years ago....