Adam Silver says the WNBA has to do a better job marketing to young women and girls. During an appearance on ESPN’s Get Up, Silver said the league isn’t connecting with “almost the same demographic that our players are.” “I’m particularly frustrated that we’ve been unable to get young women, girls, to attend those games. […] The post Adam Silver: WNBA Not Connecting With Young Women, Girls appeared first on SLAMonline.
Adam Silver says the WNBA has to do a better job marketing to young women and girls. During an appearance on ESPN’s Get Up, Silver said the league isn’t connecting with “almost the same demographic that our players are.” “I’m particularly frustrated that we’ve been unable to get young women, girls, to attend those games. […] The post Adam Silver: WNBA Not Connecting With Young Women, Girls appeared first on SLAMonline.
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