You're About to See This Color Everywhere -- Trend Report

By now you've probably heard of Gen Z Yellow. We first introduced you to term late last fall, and now that Millennial Pink fatigue may be starting to set in, and Pantone's own Ultra Violet still seems a little esoteric and dark, perhaps you're ready to take this shade of sunshine for for a test drive? While yellow can be a polarizing color to wear, anything on the spectrum from lemon to mustard--which is where Gen Z Yellow lies--tends to be pretty easy to work with in design. Most designers and ...