Red Bull Brought Skateboarding to Its Purest Form With "This is Live X Drop In"

Back on April 20, Red Bull rounded up some of the world's best skate talent in an RV for a ten-day cross-country excursion. Though in a stop on this tour, the sports energy drink giant brought a unique experience to fans with its "This is Live X Drop In" broadcast on April 25. In a progressive approach that eschewed contest motifs, Red Bull brought skateboarding back to its purest form. Staged in Dallas at the Action Alliance Park, viewers got a unique perspective into a skate session featuring ...