Macy's generated a lot of attention yesterday by announcing the acquisition of Story and the naming of its founder as "chief brand officer." Lost among the enthusiastic response is the reality of what it will take to make a difference to Macy's strategic trajectory.
Macy's generated a lot of attention yesterday by announcing the acquisition of Story and the naming of its founder as "chief brand officer." Lost among the enthusiastic response is the reality of what it will take to make a difference to Macy's strategic trajectory.
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