The Fresh Cruller at Firebrand Artisan Breads Is the Unicorn of Doughnuts

San Francisco Magazine Luke Tsai Luke Tsai Sometimes scarcity is a blessing. Gone are the days when Firebrand Artisan Breads was a tiny upstart with little name recognition, apart from a small cult following among sourdough enthusiasts. These days, the Oakland bakery is duking it out with the Acme Breads and Starter Bakeries of the world in terms of sheer every-coffee-shop-in-town ubiquity. Still, there’s something to be said for visiting the bakery’s Uptown mothership, which remains its onl...