Mented Cosmetics Raises $3 Million In Funding, Highlighting Opportunity For Multicultural Makeup Brands

While bold lip shades are empowering for special occasions or nights out, the cofounders of Mented say women of color needed an ideal nude lipstick to complete effortless looks for everyday wear. This inspired KJ Miller and Amanda Johnson to start Mented Cosmetics in January 2017. Since launch, the cofounders have collected invaluable lessons from navigating two industries that have long overlooked African-American women: high-end organic beauty and venture capital.