Matcha Shop Files to Dismiss MoMA's Trademark Violation Lawsuit

Last April, New York City's Museum of Modern Art (MoMA) filed a trademark violation lawsuit against a brand new matcha and art cafe called Momacha. The museum claims that the Lower East Side shop is taking advantage of its world-famous MOMA MARKS and made a request to a federal judge to prevent the store from operating under its current moniker as the case goes on. "We welcome creativity and entrepreneurship in our communities," said Rob Baker, director of marketing and creative strategy at MoMA...